Finding the Right Agent

When making a decision to sell your home, how do you know if you have the right agent? Should you ask about the difference of being a buyer’s agent or a seller’s agent? Many agents are able to help you sell or find a home, however, not all agents will be equally great at both. As a seller’s agent, there are some very important factors on how to market your property. Starting with the pictures, to sending post cards and representing you at closing. Regardless if you are selling a 100K home or a million dollar one, the marketing should be the same with a strong approach. Here are just a few examples of what to expect from your realtor.

• Hire a professional photographer who will take realistic pictures of your home. You want the buyers to see what it actually looks like, but the pictures must be professional, otherwise your home will not stand out.

• A video of your home will also show the lay out and will have a more vivid presentation for the buyers to see the flow of the house from their own home.

• A lot of times, the buyer of your property might be someone that your neighbors know. So why not present the property to them? Will your agent host an open house? Will your agent send post cards to the neighborhood?

• Advertising and promoting the property are very important for the sale as well. How and where will your home be promoted? Make sure to ask and make sure you are happy with the marketing strategy, otherwise, move on to the next agent.

• Lock box…. This is an easy way to have your property shown, and I know that showing a house to every buyer is a lot of work. However, the buyer's agent will be there to represent the buyer, if your own agent is not going to be there as well, who will represent you on the sale of your home?

And lastly…. The agent you used last time to help you buy your home might be a great buyer’s agent who drove around showing you many properties, but not all buyer’s agent are used to marketing a property! Hire an agent who can represent you the best way possible and who understands that marketing a property is much more than simply adding it to the MLS and putting a lock box at the door. As a listing agent, my goal is to represent you the best way possible. If you'd like to find out more information on my marketing strategy, feel free to contact me for a no obligation analysis of your home. Wishing you all the success when selling your home. The Apex Team

Cynthia Mondeaux - 561.839.0883

Christine Ortiz - 561.319.7724

Apexpre.com